Career
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SPANX
Early career
As product lead, she built the swimwear and activewear categories from scratch, and her patented activewear waistband design is still in production today.
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Case-Mate
~2012–2019
As SVP of Product and Brand, she pioneered fashion-forward phone cases, forged partnerships with brands like Rifle Paper Co., and helped grow revenue from $15M to $150M.
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PopSockets
Aug 2019 – Jan 2023
She built the licensing and brand partnerships function from zero, growing it into an operation spanning seven teams.
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WIN Brands Group
~2023 – Feb 2026
As Chief Brand Officer, she led brand across a portfolio of five consumer brands, an engagement that began as fractional and quickly became full-time.
Emily calls herself a conductor of the orchestra. She builds the vision with her team rather than handing it down, then gets out of the way so great people can execute, staying close enough to pivot fast when the market moves. What she's looking for now is simple: a team worth conducting and a brand worth building from the inside out.